How IKEA turned a crisis into an opportunity

Summary, in English

In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.

• Författare: Sing Bik Cindy Ngai; Jesper Falkheimer
• Avdelning/ar: Institutionen för strategisk kommunikation; Campus Helsingborg
• Publiceringsår: 2017-03-01
• Språk: Engelska
• Sidor: 246-248
• Publikation/Tidskrift/Serie: Public Relations Review
• Volym: 43
• Issue: 1
• Länkar: http://dx.doi.org/10.1016/j.pubrev.2016.12.003
• Dokumenttyp: Artikel i tidskrift
• Förlag: Elsevier
• Ämne: Media and Communications
• Nyckelord: Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong
• Status: Published
• ISBN/ISSN/Övrigt: ISSN: 0363-8111