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Jesper Falkheimer

Professor

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On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories

Författare

  • Jesper Falkheimer

Redaktör

  • Øyvind Ihlen
  • Betteke Van Ruler
  • Magnus Fredriksson

Summary, in English

Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches to public relations have evolved and torn down the walls. One reason behind this change is the perceived growth, relevance and importance of public relations for both organizations and society. This development of public relations may easily be analyzed by using the transboundary and pragmatic theories of Anthony Giddens. The theories of Anthony Giddens may be useful in developing theory as well as practice in a more holistic way, which I aim to show in this chapter.

Avdelning/ar

  • Institutionen för strategisk kommunikation
  • Sektionen Forskning, samverkan och innovation

Publiceringsår

2018-05-16

Språk

Engelska

Sidor

177-192

Publikation/Tidskrift/Serie

Public Relations and Social Theory : Key Figures, Concepts and Developments

Dokumenttyp

Del av eller Kapitel i bok

Förlag

Routledge

Ämne

  • Media and Communications

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISBN: 9781138281301