Jesper Falkheimer
Professor
Crisis communication in a new world: Reaching multicultural publics through old and new media
Författare
Summary, in English
Abstract in Undetermined
Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999)
Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999)
Avdelning/ar
- Institutionen för strategisk kommunikation
Publiceringsår
2009
Språk
Engelska
Sidor
55-65
Publikation/Tidskrift/Serie
Nordicom Review
Volym
30
Issue
1
Dokumenttyp
Artikel i tidskrift
Förlag
The Nordic Information Centre for Media and Communication Research
Ämne
- Communication Studies
Nyckelord
- multicultural publics
- crisis communication
- public relations
Aktiv
Published
ISBN/ISSN/Övrigt
- ISSN: 2001-5119