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Jesper Falkheimer

Professor

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Strategic communication : An introduction to theory and global practice

Författare

  • Jesper Falkheimer
  • Mats Heide

Summary, in English

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.

Avdelning/ar

  • Institutionen för strategisk kommunikation
  • Lunds universitet

Publiceringsår

2022-08-16

Språk

Engelska

Dokumenttyp

Bok

Förlag

Taylor & Francis

Ämne

  • Communication Studies

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISBN: 9781003168997
  • ISBN: 9780367769291